SEO is the search engine optimization, which is the practice of using on-page and off-page factors to increase your website ranking or promote your website ranking on the search engines.
- On-Page SEO: This refers to anything you can do to improve your own website like: Meta-tags, content, navigation, cleaning up errors, internal linking, alt tags, heading tags, sitemaps, etc.
- Off-Page SEO: This refers to what can be done outside of a website to maximize its performance for specific keywords/phrases by acquiring backlinks.
Here some technique to promote your website with On-Page SEO :
1. Keyword in HEADING Tags
Heading tags are used by search engines to identify words which are more important than the rest of the page text. Headings are defined with the <h1> to <h6> tags. Examples of the heading tags are shown below:
<h1> Free Online Marketing </h1>
<h2> Free Online Marketing Video </h2>
You should to use different headings in your content with your keyword.
2. Keyword in Meta-tags
Meta tags are HTML codes that are inserted into the header on a web page, after the title tag. You should have your keyword placed in the title and description meta tag. Meta tags are added to the
<head>section of your HTML page and generally look like this:
<meta name=”description” content=”keyword in the description”>
3. Keyword in the First and Last Sentence
The keyword position does play a role so try to put your keyword in the first and last sentence of your blog post or article.
4. Image Should Contain Keyword
add an alt image tag to the very top image of your webpage (This is usually your
website's header graphic). Use the <alt> image tag using your keyword. The html code used to add an <alt> image tag would look like this:<img src="YourGraphic.jpg" width="503" height="93" alt="the description of the image">