Whether you're an internet marketer going online, you are going to learn
about SEO (search engine optimization) very early. SEO is the complete term
online marketers apply to refer to the technique of getting as much traffic as
possible from search engines like Google. It can be confusing provide to know
this new foreign language that everybody online usually feel so comfortable
with. So instead of struggling to translate everything, learn a few of the
essential terms to give yourself before start.
Here are some of the basic SEO terms that you're going to hear.
Meta tags: Meta tags are words that
appear in the html code for a page, but do not appear on the page itself. They
tell search engines specific information about that page. The most common meta
tags are for description (of the page), keywords, and author.
Title tags: These
are the words that appear in the tab or bar at the very top of your web
browser. They are the "title" of the page that a user will see when
they look at the top of their browser.
Hyperlinks: A
hyperlink is simply a link you can click on that connects one place to another
either on the web or even within a document, such as a slide show. Hyperlinks
can be attached to text or images.
Anchor text: This is
the clickable text in a hyperlink. Marketers typically use keywords that
describe the linked page as their anchor text, which can help in ranking higher
in the SERPS.
Internal links: These
are links from one page on a site or domain to another. The opposite is an
"external link" which involves linking to a page on another website.
Both types of links are important for SEO.
Longtail keywords: A
longtail keyword is a search phrase that consists of 2 or more words. Usually,
the longer the keyword phrase the more specific the information is that the
searcher is looking for. In general, it is easier to rank for a longtail
keyword since it will have less competition.
Keyword density: Keyword
density is a measure of how many times a specific keyword appears on a page in
relation to the number of words on the page. If the keyword density is a high
percentage, it can be a warning sign to Google that the page is low quality or
spam.
Organic traffic: The free
traffic you get naturally from search engines and other directory listings is
referred to as organic traffic. The opposite is paid traffic, such as the
people who arrive at your site by clicking on one of your ads on another site.
Spider: Also referred to as a
"crawler" or "robot", spiders are software programs that
the search engines use for locating and indexing all the pages and websites on
the internet. Spiders follow links from one page to another and will revisit
sites, indexing new pages as it goes.