How To Get a Website To Rank #1 In Google

SEO means Search Engine Optimization. Using SEO means getting your website to end up on Page #1 in the organic search result for a particular keyword phrase...

The main idea of course, is to get an endless flow of free traffic to your website :)

Successful SEO => free traffic => cash in your pocket!!

The problem is: how to get a website to rank #1 in Google..

If you read any SEO book, I bet you'll get a standard answer that says SEO is built of two parts: On-page optimization and Off-page optimization.

In this article, our focus is on Off-page optimization.

Why?

Because it's the most important of the two. I'll show this also to you later on...

What is Off-page optimization? Well, off-page optimization is basically all about link building.

Technically, you can get any web page (not just website) into the first page of Google for a particular search term simply by building lots of different backlinks to that webpage using that search term as the hyperlinked text (a.k.a. anchor text) .

For example, if you want to rank #1 for the search term "buy books online", you'll need to have lots of different backlinks to your web page using "buy books online" as the

anchor text.

In case you haven't got the idea, let me rephrase...

- Technically, you can forget about on-page optimization and all other BS, and simply bulldoze your way to the first page of Google for a particular search term - if you can somehow get lots and lots of backlinks, from thousands and thousands of different websites, from all over the net to your webpage, using that search term as the anchor text.

Don't believe? Here's the classic proof:

Go to Google and type in 'click here' (without the quote). You will see that the top results are from Adobe Reader, Flash Player and Apple Quicktime. If you study these webpages, you will realize that the phrase 'click here' doesn't even appear on those webpages!

Hence the so-called 'On-page' optimization cannot be found in these webpages at all.

The only reason these webpages rank high for the phrase 'click here' is because there are probably tens of thousands of websites linking to these webpages using the phrase 'click here' as the anchor text - and you know why.

That's the power of link building (or Off-page optimization).

..

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SEO - Definitions of Common Terms

Whether you're an internet marketer going online, you are going to learn about SEO (search engine optimization) very early. SEO is the complete term online marketers apply to refer to the technique of getting as much traffic as possible from search engines like Google. It can be confusing provide to know this new foreign language that everybody online usually feel so comfortable with. So instead of struggling to translate everything, learn a few of the essential terms to give yourself before start.

Here are some of the basic SEO terms that you're going to hear.

Meta tags: Meta tags are words that appear in the html code for a page, but do not appear on the page itself. They tell search engines specific information about that page. The most common meta tags are for description (of the page), keywords, and author.

Title tags: These are the words that appear in the tab or bar at the very top of your web browser. They are the "title" of the page that a user will see when they look at the top of their browser.

Hyperlinks: A hyperlink is simply a link you can click on that connects one place to another either on the web or even within a document, such as a slide show. Hyperlinks can be attached to text or images.

Anchor text: This is the clickable text in a hyperlink. Marketers typically use keywords that describe the linked page as their anchor text, which can help in ranking higher in the SERPS.

Internal links: These are links from one page on a site or domain to another. The opposite is an "external link" which involves linking to a page on another website. Both types of links are important for SEO.

Longtail keywords: A longtail keyword is a search phrase that consists of 2 or more words. Usually, the longer the keyword phrase the more specific the information is that the searcher is looking for. In general, it is easier to rank for a longtail keyword since it will have less competition.

Keyword density: Keyword density is a measure of how many times a specific keyword appears on a page in relation to the number of words on the page. If the keyword density is a high percentage, it can be a warning sign to Google that the page is low quality or spam.

Organic traffic: The free traffic you get naturally from search engines and other directory listings is referred to as organic traffic. The opposite is paid traffic, such as the people who arrive at your site by clicking on one of your ads on another site.

Spider: Also referred to as a "crawler" or "robot", spiders are software programs that the search engines use for locating and indexing all the pages and websites on the internet. Spiders follow links from one page to another and will revisit sites, indexing new pages as it goes.

SEO Services to Increases Google Ranking

Ranking in Google increases the potential of a company to earn sales. In comparison with other forms of search engines, Google caters to the most number of users. Every day, the search engine processes over 2 billion search queries. If your company can rank in its search results, you may reach more people including potential customers. Nonetheless, before you can rank in Google, implement several SEO techniques first. The complexity of the online platform requires most businesses to entrust their SEO and internet marketing campaign to professional SEO providers. Hiring professional SEO services can benefit your internet marketing, particularly in gaining Google positioning. Learning more about the utilities of professional SEO services should let you know why it is an effective investment.

Content

Quality content is foremost in getting Google ranking. If you don't have good content, all other SEO services are useless. An expert SEO provider can generate relevant and excellent content for both your website and online marketing. Depending on your campaign, you've to get different kinds of content. These include web content, web articles, blogs, press releases, and sales copies. You can save effort and time differentiating between these content if you're employed with a specialist SEO company. They could develop and categorize the content for you and organize a holistic online brand marketing campaign. When you develop good content, you can proceed to other SEO procedures.

Keyword Research and Use

The keywords you employ affect whether users can find your website or not. The categories of keywords and key phrases to use depend on your niche and target market. Professional SEO services can study your focused market and identify what keywords individuals use to find services and products within your industry. Google evaluates websites based on the relevance of their keywords. You cannot fill your website and content with keywords. Google requires a unique keyword density and keyword usage. If you consult a specialist SEO provider, you avoid keyword stuffing and wrong keyword use. The provider can also advise you on specific phrases and terms to use to gain ranking.

URL Structure

Your URL structure or online address of your pages also affects your Google ranking. If the search engine cannot determine what your page is about, you lose ranking. Fixing your URL structure needs knowledge on website construction and SEO. Instead of hiring and training someone, you can pay a 3rd party provider to help you. Paying for SEO services often makes a greater investment than starting from scratch.

Social Media

Social media gives your brand good exposure. If you invest in expert SEO services, you can develop a social media campaign for your business. From page creation to constant social media updates, you can trust better exposure and market reach with professional social media services.

SEO For Business Owners

If you've avoided building a website and making the steps to crowd traffic to it, you're most probable losing out on the biggest platform for advertising that has ever been. The internet provides you the chance to let the all world know about your business and what it offers. Follow these tips for learning more about SEO solutions and how to make them work for you.

Some business owners try to save money by building their own website. While this can be a fairly easy process, you might also consider then benefits of working with a professional and experienced web designer. Most quality web design companies also offer SEO techniques with the design services.

No matter how great a website looks, the number of internet users visiting it is most important. The most alluring and satisfying website could cost you a lot if no one comes to it for learning more about the products or services you offer. Learning more blogging every day about your business helps to provide the fresh content all the major search engines love to see.

Blogging every day gives you the chance to become more personal with your customers. This technique also allows you to provide the information to your customers that increases their respect and trust about you as well. The website with constant and daily updates are the ones remaining high on search engine rankings.

Admitting some SEO techniques can growth your sales and your online presence as well. Social media networking has several benefits, one being higher sales and more traffic visiting your website. In fact, the website design company that does not offer you techniques for becoming known on the most popular social networks is one you might avoid.

Submitting articles to article directories and submitting your website to online directories are other techniques that increase the number of visitors to your site. Learn more about you can create hard to get inbound links to other websites and how you can add links to your site in article directories.

Meta Robots For High Page Ranking

With the Internet developing at an incredible range, it's coming more and more difficult to get a high page ranking. There are 100s of dynamics that serve engines decide how to rank a page. Learned how some of these dynamics work, will definitely help you increase your sites exposure on the Internet. One of the dynamics that you need to take into condition is "meta robots". Trust it or not, but you can really control the robots that crawl your sites in a number of directions, which will undoubtedly help your ranking.

Meta robots are unique to each page on a website, and are used by search engines to direct crawlers on a single page. For the most part you want as many crawlers as possible to access your site; however, there are certain instances where you may not want pages or specific areas of your site being crawled. Robot tags will allow you to keep control of what is being scanned by search engines, and preventing them from returning search query results, while still being able to transfer their link value to a different pages.

Why would you prefer to block a page from being scanned, you are wondering? Here are a some reasons: for security, you may want to protect private information such as contact information, and addresses. Block spam crawlers from trying to collect sensitive information.

Mostly, you'll use the default values of meta name="robots" content="index, follow", which is the same thing as having no meta robots tag in the least. For duplicate pages you will want to use meta name="robots" content="noindex, follow", basically you do not want the duplicate page indexed, but you want the links on your page to hold value. With user-generated content, meta name="robots" content="index, nofollow", would be appropriate. The page will still be indexed, but the links will hold no value. When trying to protect private information, meta name="robots" content="noindex, nofollow", would be used to block everything.

To get started you'll need to create a robots.txt file, that lists all your pages you want to use the meta robot tag for. Than insert the appropriate tags mentioned above on each page. Every spider or bot that enters your site should read the robot.txt file which will tell them what not to index and where not to go on your website.

What is SEO

SEO signifies search engine optimization. Every time you go in Google or Yahoo, or any search engine you apply a list of possible related website find. If you go into Google and type in the word 'car' and search, and you get a list of football websites, you are not going to use Google again. Google searches the websites for related material and tries to give the aptest results.

If you have a website, you ideally want your page up at the type when people search for 'car' or whatever it is your page will be a result of. In order to get your page to the top, you need to optimize your page for Google, the search engine. for this reason the name search engine optimization.

It isn't just websites that need to worry about SEO. If you write a blog, or have articles or sales pages using above average SEO techniques will mean that you finally get more traffic. You do need to have good content too.

Some pointers to get good SEO rankings:

·    Apply meta tags, if you're not sure what they're, there is a post about meta tags in this blog

·    Stick with specific criteria. If your going to write about pets, don't suddenly switch to science fiction

·    Base yourself as an expert. This will drive more traffic to your website too

·    Be ordered, specially with your blog

·    If you've WordPress, do not have your blog on the 'home page', put it on the second page

      ·    Make a point your page title contains your keyword

SEO Tips For Beginner

Web masters begin the optimization serve of the site, much before it's being founded, to check that when the site is launched, it's already someplace in the search engines for the users to find it. This method is called the SEO procedure for a website. Search engine optimization is significant for a web site as it allows better exposure, advanced traffic and better click results too.

Search engines are one of the basic techniques that Internet users find websites. That's why a web site with accented search engine lists can to find a amazing increase in traffic.

Search for all the world utilizing your favorite crawler-based search engine. Almost now, the search engine will sort through the millions of pages it knows about and present you with ones that some your topic. The matches will even be ranked, so that the most relevant ones get first.

Of course, the search engines don't constantly find it correctly. Non-relevant pages make it through, and sometimes it may take a little more digging to see what you are looking for. But, by and big, search engines do an amazing task.

Begin with 'keywords', it is the keywords that are reliable for the rating of the web sites. The most relevant keyword that meets the requirement of the web site, is used to optimize the site in the search engine, and it is the sit too rates for the same keyword. An improper usage of keywords might lead in poor performance of the site on the search engines, which will obviously hamper the whole work process.

For optimizing your site you must do this work

1. On Page Factor

Make your web page content about specific key phrases.

Organize your website internal links

Admit your key phrases at Url, Title tag, meta description and Meta Keywords, Body Text and anchor text

Add fresh content to your website regularly

2. Off-page factor

Build link to your website for this factor you can use link exchange with another site, remember to exchange your link with similar website.

Build one way link you can use website directory or article directory to build your one way link

Search engine rankings are extremely important for a successful Internet marketing campaign. Try tips higher up and you will see your website will increase in traffic and it's because your website rank greater in Search Engine.

Internet Marketing for Beginners

Search Engine marketing is a useful role of Internet Marketing. This is the advance by which to use the major search tools, such as Google, Yahoo, MSN, and Bing to display case client's advertising activities and pushing traffic towards their Internet promotion attempts.

Search Engines apprise new content on the websites. They put more weight on the fact that others link to a particular site. They're, for most websites, the individual greatest referrer of traffic and are fast replacing the yellow pages as a place for consumers to find businesses. They can be an good way to drive highly targeted visitors to the website.

Search Engines rely on links very hard in formulating who ranks at the top of search results. They follow links that they find on the web pages. They've programs named spiders that browse the web going from link to link and take into consideration factors such as domain name, content, and titles.

Search Engines like links, because it aids them to find other content that may be worthwhile to index. They are a very important factor concerning the traffic to the web site. They are no doubt the most important resources of visitors for a website.

It's important to remember that just trying to attract the Search Engines is not the single goal; the article must satisfy the human readers too. Actually, this should be the focus. All this logic of utilizing search tools is nothing new or revolutionary. If the they determine that a website does not have quality content, even if it does in reality, the rankings will not be at the desired level.

Learning Internet Marketing is like anything additional in life. It's not hard when you have a good instructor. When thinking about online marketing, one can discover a large number of different approaches in addition to business models and it is true that Search Engine based marketing can be created of one or several different elements; all designed to ensure that the website is visible to the right people. When using online marketing, most people make the mistake of using more than one method at the time. It is more effective to master one method before tackling a second one. Search Engine marketing is important to the success of the business but it does not have to be complicated.

Online marketing tools enable the marketer to gain confidence and trust of the targeted traffic. These individuals are already searching for products or services just like those the website offers. The tools add to the credibility and reliability of the business where the traffic benefits the most.

Using Search Engines in marketing tries is becoming an essential tool for marketing a successful business. It can be learned easily and implementing the skills can change the destiny of any online business.