They haw think the following affirmations to be real:
* All wager engine has a associated method (formula) to determine the ranking of a Web page, and therefore hour of their "veritable" pages will rank extremely in every of the engines.
* Keyword-rich double that the wager engines will like isn't text they crapper visibly locate on their place where grouping crapper wager it, especially not on their face page!
* Our place needs to be on the forefront and ingest Flash aliveness and/or lots of graphics. Since the wager engines can't finger these rattling well, I hit to ingest gateway pages.
* Business sites requisite to be on the forefront and ingest Flash aliveness and/or lots of graphics, and they shouldn't hit to modify this just to please the wager engines.
Altho there's a food product of truth to each of the above, let's examine each point in more detail so you'll hit whatever ammunition the next time you get this type of request.
There will ever be search engine optimization* who spend many hours poring over wager engine results and statistics, trying to amount discover apiece wager engine's current instruction for high rankings. There hit been many code programs written over the years to support fissure the algorithms and automatically generate high-ranking pages for apiece engine.
One of the problems with using this method is that as presently as a newborn formula is in place, these carefully crafted gateway pages will often drop discover of sight in the rankings. The newborn formula staleness is cracked again, and newborn gateway pages staleness be created. It's genuinely a never-ending, time-consuming and pricey process that is rattling such against the best-practice guidelines locate forward by the wager engines.
The truth is that modify though wager engines do hit slightly assorted algorithms (and they do modify them at times), basically every engines appreciate the same things that actual grouping look for in a Web site:
* A simple, cleanly coded design
* Well-thought-out, intuitive navigation
* Well-written, descriptive copy
* Titles and Meta tags that support identify relevant keyword phrases
* Links that accurately describe what crapper is found at the site.
It's really just common sense. These sites hit the potential to achieve high rankings for many keyword phrases in every major wager engines for many years, disregarding of ever-changing algorithms. And more importantly, they will likely be a hit with their place visitors.
Writing Keyword-rich Copy
Clients (and modify whatever SEOs) often justify the ingest of doorways and gateways by claiming that there's a difference between beatific double for wager engines and beatific double for their place visitors. That is simply not true. Good marketing double crapper is written that sounds great, stresses the benefits to the user and also utilizes keyword phrases. There's definitely an art to it, and you hit to be a beatific copywriter to begin with, but it most definitely crapper be done. The key is to ingest a professional copywriter, not an SEO, for that characteristic of the job.
Use of Flash Animation and Graphics at the Expense of Content
Over and over again we center from companies that want high rankings and lots of traffic and sales, yet refuse to forfeit their LUGs (large useless graphics) and Flash aliveness in souvenir of beatific content. the wager engines such to go by when trying to determine what the place is every about. This forces the engines to amount things discover solely based on the Title tags and the links. That haw is enough in whatever cases, but the prizewinning indicator of what a place is most is through the content on its pages. Now, it's true that whatever wager engines hit started reading the content of Flash files, but there's generally not such "meat" contained in the ones I've seen!
Never forget that the ultimate goal of most playing Web sites is to delude a product or a service. When you wager a Flash presentation on a site, does that attain you want to purchase their products or ingest their services? Sure, it might appear modify the first time you analyse it, but thereafter it only serves as an annoying distraction and/or waste of time. And if you're on a dial-up modem (yes there are ease whatever left!), you belike don't want to wait around to analyse it. Besides, you crapper hit your cake and take it too by simply using diminutive amounts of Flash in appropriate places, along with your great content.
When every is said and done, most grouping would rather be presented with information on the types of products or services offered in clear, apothegmatic language, right on the main tender of the place they're visiting. Luckily for us, that's exactly what the wager engines want to wager as well!
Optimize Your Actual Site
You don't requirement a ordinal (or third or fourth) place for SEO purposes. Those companies that are selection to create useful content within the pages of their Web place crapper rattling often possess long-term high rankings. Plus, they won't hit to rely on unification popularity as such as the low/no-content sites hit to.
In years past, convincing companies of this fact was one of the most arduous jobs we had to do. Thankfully, as the Web matures, more and more place owners are discovering that their fancy, cutting-edge sites don't convert as substantially as the competitor's informational place that gets right down to business. It's usually at that point that they embellish more acceptant to doing what it takes to attain their place the prizewinning it crapper be for their visitors as considerably as the wager engines.
* All wager engine has a associated method (formula) to determine the ranking of a Web page, and therefore hour of their "veritable" pages will rank extremely in every of the engines.
* Keyword-rich double that the wager engines will like isn't text they crapper visibly locate on their place where grouping crapper wager it, especially not on their face page!
* Our place needs to be on the forefront and ingest Flash aliveness and/or lots of graphics. Since the wager engines can't finger these rattling well, I hit to ingest gateway pages.
* Business sites requisite to be on the forefront and ingest Flash aliveness and/or lots of graphics, and they shouldn't hit to modify this just to please the wager engines.
Altho there's a food product of truth to each of the above, let's examine each point in more detail so you'll hit whatever ammunition the next time you get this type of request.
There will ever be search engine optimization* who spend many hours poring over wager engine results and statistics, trying to amount discover apiece wager engine's current instruction for high rankings. There hit been many code programs written over the years to support fissure the algorithms and automatically generate high-ranking pages for apiece engine.
One of the problems with using this method is that as presently as a newborn formula is in place, these carefully crafted gateway pages will often drop discover of sight in the rankings. The newborn formula staleness is cracked again, and newborn gateway pages staleness be created. It's genuinely a never-ending, time-consuming and pricey process that is rattling such against the best-practice guidelines locate forward by the wager engines.
The truth is that modify though wager engines do hit slightly assorted algorithms (and they do modify them at times), basically every engines appreciate the same things that actual grouping look for in a Web site:
* A simple, cleanly coded design
* Well-thought-out, intuitive navigation
* Well-written, descriptive copy
* Titles and Meta tags that support identify relevant keyword phrases
* Links that accurately describe what crapper is found at the site.
It's really just common sense. These sites hit the potential to achieve high rankings for many keyword phrases in every major wager engines for many years, disregarding of ever-changing algorithms. And more importantly, they will likely be a hit with their place visitors.
Writing Keyword-rich Copy
Clients (and modify whatever SEOs) often justify the ingest of doorways and gateways by claiming that there's a difference between beatific double for wager engines and beatific double for their place visitors. That is simply not true. Good marketing double crapper is written that sounds great, stresses the benefits to the user and also utilizes keyword phrases. There's definitely an art to it, and you hit to be a beatific copywriter to begin with, but it most definitely crapper be done. The key is to ingest a professional copywriter, not an SEO, for that characteristic of the job.
Use of Flash Animation and Graphics at the Expense of Content
Over and over again we center from companies that want high rankings and lots of traffic and sales, yet refuse to forfeit their LUGs (large useless graphics) and Flash aliveness in souvenir of beatific content. the wager engines such to go by when trying to determine what the place is every about. This forces the engines to amount things discover solely based on the Title tags and the links. That haw is enough in whatever cases, but the prizewinning indicator of what a place is most is through the content on its pages. Now, it's true that whatever wager engines hit started reading the content of Flash files, but there's generally not such "meat" contained in the ones I've seen!
Never forget that the ultimate goal of most playing Web sites is to delude a product or a service. When you wager a Flash presentation on a site, does that attain you want to purchase their products or ingest their services? Sure, it might appear modify the first time you analyse it, but thereafter it only serves as an annoying distraction and/or waste of time. And if you're on a dial-up modem (yes there are ease whatever left!), you belike don't want to wait around to analyse it. Besides, you crapper hit your cake and take it too by simply using diminutive amounts of Flash in appropriate places, along with your great content.
When every is said and done, most grouping would rather be presented with information on the types of products or services offered in clear, apothegmatic language, right on the main tender of the place they're visiting. Luckily for us, that's exactly what the wager engines want to wager as well!
Optimize Your Actual Site
You don't requirement a ordinal (or third or fourth) place for SEO purposes. Those companies that are selection to create useful content within the pages of their Web place crapper rattling often possess long-term high rankings. Plus, they won't hit to rely on unification popularity as such as the low/no-content sites hit to.
In years past, convincing companies of this fact was one of the most arduous jobs we had to do. Thankfully, as the Web matures, more and more place owners are discovering that their fancy, cutting-edge sites don't convert as substantially as the competitor's informational place that gets right down to business. It's usually at that point that they embellish more acceptant to doing what it takes to attain their place the prizewinning it crapper be for their visitors as considerably as the wager engines.
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