Saturday, June 23, 2012

How To Get a Website To Rank #1 In Google

SEO means Search Engine Optimization. Using SEO means getting your website to end up on Page #1 in the organic search result for a particular keyword phrase...

The main idea of course, is to get an endless flow of free traffic to your website :)

Successful SEO => free traffic => cash in your pocket!!

The problem is: how to get a website to rank #1 in Google..

If you read any SEO book, I bet you'll get a standard answer that says SEO is built of two parts: On-page optimization and Off-page optimization.

In this article, our focus is on Off-page optimization.


Because it's the most important of the two. I'll show this also to you later on...

What is Off-page optimization? Well, off-page optimization is basically all about link building.

Technically, you can get any web page (not just website) into the first page of Google for a particular search term simply by building lots of different backlinks to that webpage using that search term as the hyperlinked text (a.k.a. anchor text) .

For example, if you want to rank #1 for the search term "buy books online", you'll need to have lots of different backlinks to your web page using "buy books online" as the
anchor text.

In case you haven't got the idea, let me rephrase...

- Technically, you can forget about on-page optimization and all other BS, and simply bulldoze your way to the first page of Google for a particular search term - if you can somehow get lots and lots of backlinks, from thousands and thousands of different websites, from all over the net to your webpage, using that search term as the anchor text.

Don't believe? Here's the classic proof:

Go to Google and type in 'click here' (without the quote). You will see that the top results are from Adobe Reader, Flash Player and Apple Quicktime. If you study these webpages, you will realize that the phrase 'click here' doesn't even appear on those webpages!

Hence the so-called 'On-page' optimization cannot be found in these webpages at all.

The only reason these webpages rank high for the phrase 'click here' is because there are probably tens of thousands of websites linking to these webpages using the phrase 'click here' as the anchor text - and you know why.

That's the power of link building (or Off-page optimization).


Recommended resource:
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Friday, June 1, 2012

SEO - Definitions of Common Terms

Whether you're an internet marketer going online, you are going to learn about SEO (search engine optimization) very early. SEO is the complete term online marketers apply to refer to the technique of getting as much traffic as possible from search engines like Google. It can be confusing provide to know this new foreign language that everybody online usually feel so comfortable with. So instead of struggling to translate everything, learn a few of the essential terms to give yourself before start.
Here are some of the basic SEO terms that you're going to hear.
Meta tags: Meta tags are words that appear in the html code for a page, but do not appear on the page itself. They tell search engines specific information about that page. The most common meta tags are for description (of the page), keywords, and author.
Title tags: These are the words that appear in the tab or bar at the very top of your web browser. They are the "title" of the page that a user will see when they look at the top of their browser.
Hyperlinks: A hyperlink is simply a link you can click on that connects one place to another either on the web or even within a document, such as a slide show. Hyperlinks can be attached to text or images.
Anchor text: This is the clickable text in a hyperlink. Marketers typically use keywords that describe the linked page as their anchor text, which can help in ranking higher in the SERPS.
Internal links: These are links from one page on a site or domain to another. The opposite is an "external link" which involves linking to a page on another website. Both types of links are important for SEO.
Longtail keywords: A longtail keyword is a search phrase that consists of 2 or more words. Usually, the longer the keyword phrase the more specific the information is that the searcher is looking for. In general, it is easier to rank for a longtail keyword since it will have less competition.
Keyword density: Keyword density is a measure of how many times a specific keyword appears on a page in relation to the number of words on the page. If the keyword density is a high percentage, it can be a warning sign to Google that the page is low quality or spam.
Organic traffic: The free traffic you get naturally from search engines and other directory listings is referred to as organic traffic. The opposite is paid traffic, such as the people who arrive at your site by clicking on one of your ads on another site.
Spider: Also referred to as a "crawler" or "robot", spiders are software programs that the search engines use for locating and indexing all the pages and websites on the internet. Spiders follow links from one page to another and will revisit sites, indexing new pages as it goes.

SEO Services to Increases Google Ranking

Ranking in Google increases the potential of a company to earn sales. In comparison with other forms of search engines, Google caters to the most number of users. Every day, the search engine processes over 2 billion search queries. If your company can rank in its search results, you may reach more people including potential customers. Nonetheless, before you can rank in Google, implement several SEO techniques first. The complexity of the online platform requires most businesses to entrust their SEO and internet marketing campaign to professional SEO providers. Hiring professional SEO services can benefit your internet marketing, particularly in gaining Google positioning. Learning more about the utilities of professional SEO services should let you know why it is an effective investment.


Quality content is foremost in getting Google ranking. If you don't have good content, all other SEO services are useless. An expert SEO provider can generate relevant and excellent content for both your website and online marketing. Depending on your campaign, you've to get different kinds of content. These include web content, web articles, blogs, press releases, and sales copies. You can save effort and time differentiating between these content if you're employed with a specialist SEO company. They could develop and categorize the content for you and organize a holistic online brand marketing campaign. When you develop good content, you can proceed to other SEO procedures.

Keyword Research and Use

The keywords you employ affect whether users can find your website or not. The categories of keywords and key phrases to use depend on your niche and target market. Professional SEO services can study your focused market and identify what keywords individuals use to find services and products within your industry. Google evaluates websites based on the relevance of their keywords. You cannot fill your website and content with keywords. Google requires a unique keyword density and keyword usage. If you consult a specialist SEO provider, you avoid keyword stuffing and wrong keyword use. The provider can also advise you on specific phrases and terms to use to gain ranking.

URL Structure

Your URL structure or online address of your pages also affects your Google ranking. If the search engine cannot determine what your page is about, you lose ranking. Fixing your URL structure needs knowledge on website construction and SEO. Instead of hiring and training someone, you can pay a 3rd party provider to help you. Paying for SEO services often makes a greater investment than starting from scratch.

Social Media

Social media gives your brand good exposure. If you invest in expert SEO services, you can develop a social media campaign for your business. From page creation to constant social media updates, you can trust better exposure and market reach with professional social media services.

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