Sunday, February 26, 2012

Bing Catching Google Web Designer Perth Outlines Surprising Trends

Web Wizards web designer perth Managing Director Neville Greenwood has highlighted the emerging trends from the US regarding the Google and Bing battle for market share. “Most people have disregarded Bing in their online advertising due to the perceived less useful results provided by it’s search engine in the past, but that could be a mistake.” Mr Greenwood said.
Bing certainly has momentum over Google at the moment. Consider the following facts from the past year.
1 In October 2010 Microsoft and Yahoo completed an agreement to have Bing power the Yahoo organic search results.
2 In January 2011, Microsoft did a deal with conduit to add roughly 2 points of additional market share.
3 Microsoft has been doing many small deals to increase market share brick by brick.
4 Bing is integrated with hotmail and many news organisations such as Ninemsn that have the search at the top of the page.
As of June 2011, the Bing organic market share in the US was 33-34% or in other owords 1 in 3 people are using Bing.
More interesting is that in July 2010 a study by chitika ad network illustrates that the Bing users are actually worth more to advertisers than Google users.
A new study by online ad network Chitika shows that an individual Bing user is worth one and a half individual Google users in value to website owners.
The value of an individual user, in this case, is determined by their likelihood to click on a websites revenue-generating call-to-action in Chitikas case, a text ad embedded in the site. Across the sample of nearly 15 million impressions used for this study, Google users clicked on ads at a rate of 1.09%, while Bing users clicked on ads 1.67% of the time. according to Chitika research.

So Could the Unthinkable Occur.
Google still clearly leads Bing more than 2 to 1. But when you consider that that ratio was 3 to 1 last fall, the gap appears to be closing. Bing is growing by five or six percent each month, whereas Google is losing two to three percent” according to Christina warren from Mashable.This is why its time for you to pay attention to Bing.


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